Colourpop Craze

Colourpop Vault Collection

How did Colourpop go from a small indie brand known for its unique Super Shock Shadow formula, to the fast-fashion brand of the makeup world? This brands rise to fame was different than the typical beauty brand. There were no print ads in Vogue or Elle, and this was a conscious decision made by the founders.

Colourpop was founded by siblings Laura and John Nelson, and together these two made the decision to take advantage of the…